My name is Billy Ivey. I am a writer and advertising guy living in Birmingham, Alabama. I'm married to a beautiful woman with whom I have co-created five better than average-looking children. Every morning when I pack my kids' lunches for school I write a note on a napkin and place it next to the peanut butter and jelly sandwiches, bruised bananas, juice boxes, and Doritos (if they're lucky). Napkinisms started simply as a way to let my kids know they are loved. A silly-something to make them smile, think, laugh, or blush at the lunch table. Today, it's more than just a way for me to make my kids smile. It's a platform and a partnership created to make thousands of kids smile. How cool is that?